Performance Marketing Group

We Build High-Intent Audiences.

Specializing in revenue-first growth engines powered by paid media, lifecycle email, and proprietary technology.

Talk to Our Team
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Acquisition  ·  Multi-Channel Masters
Monetization  ·  Revenue-First Always
Technology Forward  ·  Custom Solutions - AI Fluent
Email Experts  ·  Deliverability & Optimization
Focused On  ·  Performance-Driven Businesses
Dedicated Divisions  ·  Unified Strategy
Acquisition  ·  Multi-Channel Masters
Monetization  ·  Revenue-First Always
Technology Forward  ·  Custom Solutions - AI Fluent
Email Experts  ·  Deliverability & Optimization
Focused On  ·  Performance-Driven Businesses
Dedicated Divisions  ·  Unified Strategy
What We Do

Three Pillars.
One Foundation.

Pillar 01
Acquisition
List building, lead acquisition, and traffic generation across search, email, SMS, display, native, and proprietary partner networks. Every channel allocation tied to downstream performance.
Paid Media Campaign Architecture Bidding Strategy Creative Testing List Building Lead Acquisition Native & Display Partner Networks
Pillar 02
Monetization
Email lifecycle management, subscriber segmentation, offer sequencing, deliverability, and revenue-per-subscriber optimization. Every decision built around maximizing subscriber value.
Email Lifecycle Offer Sequencing Subscriber Segmentation Revenue Per Subscriber Deliverability Behavioral Automation ESP / Iterable
Pillar 03
Infrastructure
A purpose-built ecosystem of software and apps designed to optimize operations and decision-making — driving measurable performance and revenue gains.
LeadPro Lead Validation & Routing Attribution A/B Testing Analytics & BI AI Applications Data Warehousing
Who We Serve

Performance-Driven
Verticals.

We don't serve every category. We operate deep in specific verticals where our systems, data, and experience create real, compounding advantages — and where the cost of imprecision is measurable.

01
Financial Publishers
Our Core Vertical
Financial publishers and newsletter operators live and die by subscriber acquisition cost, deliverability, and revenue per subscriber. We've spent over a decade building systems purpose-built for this vertical — paid acquisition, list monetization, and lifecycle programs that compound over time.
02
Subscription & Information Businesses
Recurring Revenue Focus
For subscription and information businesses, the economics of acquisition and retention are inseparable. We build systems that attract the right subscribers, onboard them into the offer ecosystem, and maximize revenue over their entire lifecycle — not just the first transaction.
03
Direct Response Advertisers
Conversion-Driven
Direct response advertisers need paid media that converts, not just traffic that arrives. KSPG manages acquisition strategy around revenue-per-click, downstream conversion signals, and offer-level performance — so every dollar of spend is accountable to actual results.
04
Growth Teams Scaling Beyond In-House
Performance Partnership
Some growth teams have outgrown what in-house resources can support. We serve as an embedded performance partner — not an agency vendor. We bring the systems, the data, and the expertise. You retain the strategy ownership.
Technology & Infrastructure

Built to Perform
at Scale.

Proprietary infrastructure that connects acquisition quality with monetization performance. Not off-the-shelf tools — systems built and refined specifically for the verticals we serve, now extended with AI-powered applications that automate operations and surface revenue insights faster.

Custom Software
LeadPro
Our proprietary platform and central hub for all lead acquisition and email optimization. Real-time lead validation and verification, suppression list management, intelligent email sending, and much more. AKA Mike's 3rd child.
Platform Expertise
ESP & Deliverability
We are formally partnered and deeply integrated with a leading ESP — giving us infrastructure-level access to optimize deliverability, manage sending architecture, and ensure inbox placement at scale.
Analytics
Attribution & BI
Multi-touch attribution infrastructure, revenue feedback loops, and cohort-based reporting. Full data warehousing and BI tooling for performance visibility. Budget decisions are made on profitability, not channel bias.
Emerging
AI Applications
We build AI-powered applications that automate operations, accelerate data workflows, and surface insights at a speed that manual processes can't match. Custom internal tools, intelligent reporting systems, and applied AI that moves revenue.
The Connection

Dedicated Divisions.
Unified Strategy.

Karmaholic builds and monetizes owned audiences. KSPG delivers external publisher traffic. Together, they give advertisers access to both proprietary and network-sourced traffic — all managed under one revenue-first framework.

Owned + External Traffic
Two distinct sources of high-quality traffic, unified under one performance standard.
Shared Infrastructure
LeadPro and our attribution systems serve both divisions — validating, routing, and optimizing every lead.
Revenue-First Across Both
Whether traffic is owned or brokered, every decision optimizes to downstream revenue, not vanity metrics.
Division 01
Karma Core

Our core division. We build purpose-built email lists through strategic lead acquisition, then monetize those lists and sell high-quality traffic directly to advertisers. The traffic we deliver comes from audiences we've built and own.

What Karmaholic Manages
  • List Building & Lead Acquisition
  • Email Monetization & Lifecycle Strategy
  • Subscriber Segmentation & Automation
  • ESP & Deliverability Management
  • Owned-List Traffic for Advertisers
  • Revenue Per Subscriber Optimization
Division 02
KSPG

Our external traffic division. KSPG brokers high-quality traffic to advertisers from a valuable network of external publishers and mediums — across email, SMS, display, and search channels. Every source is performance-managed, not just brokered.

What KSPG Manages
  • External Publisher & Medium Network
  • Email Traffic Brokering
  • SMS Traffic Channels
  • Display & Native Advertising
  • Search (Google & Microsoft Ads)
  • Partner Performance Management
Our People

Small Team.
Deep Roots.

We're not a 200-person agency with layers of account managers between you and the actual work. We're a tight-knit group of specialists who have spent their careers inside the verticals we serve — building lists, running campaigns, architecting email programs, and optimizing to revenue. Everyone here has operated at the channel level.

40+ years of combined experience across finance, direct response, and performance marketing. Small by design. Accountable by default.

Core Team
Cory Bridgewater
Cory Bridgewater
Founder & CEO
Mike Cianciabella
Mike Cianciabella
Technology & Ops
Jillian Turner
Jillian Turner
Sales & Revenue
Meg Wells
Meg Wells
Partners & Vibes
Let's Talk

We'd Love to Hear About Your Project

We're a small, focused team by design. No intake forms. No routing queues. Just a casual conversation that we hope feels like coffee with a friend.

Reach Out